MICHAEL JONES & COMPANY
OUR TASK WAS TO CREATE A BRAND NEW IDENTITY FOR MICHAEL JONES & COMPANY – A WELL RESPECTED AND RECOGNISED AGENT – WITHOUT LOSING THE EQUITY OF THEIR PREVIOUS GREEN, SQUARE LOGO. SO WE RETAINED THE GREEN SQUARE, MODERNISED THE TYPOGRAPHY AND DESIGNED A COMPLIMENTARY ILLUSTRATION THAT REPRESENTS THEIR BUSINESS REGION IN THE HEART OF THE SOUTHDOWNS. ALTHOUGH STRONGER AND MORE MODERN THAN THE PREVIOUS STYLE, THE NEW LOOK SUCCESSFULLY CONNECTED WITH NEW AND OLD CUSTOMERS ALIKE.