GLOBAL BRANDING FOR BARCELONA
BRANDING WORLD DUTY FREE'S GLOBAL HEAD-QUARTERS IN MADRID WAS AN OPPORTUNITY TO EXPAND THEIR BRAND IMAGE AND TO ENGAGE WITH EMPLOYEES, BRAND PARTNERS AND VISITORS. BUTTERFLIES WERE MODELLED AS 3D COMPUTER GRAPHICS AND ANIMATED WITH MOTION BLUR TO GIVE THE APPEARANCE THAT THEY WERE FLYING THROUGHOUT ALL AREAS OF THE BUILDING. WHEN COMBINED WITH FLEX-LINES AND IMAGES OF PEOPLE THE GRAPHICS GAVE A MESSAGE THAT WAS POWERFUL YET FRIENDLY, INTRIGUING AND WELCOMING.
